AGPAL & QIP
1/20 Railway Terrace,
Milton QLD 4064
Call: 1300 362 111
The healthcare industry is experiencing a dramatic shift towards digital technology. The internet is now an integral part of our lives and influences the way we work, communicate, and find answers to our questions.
Patients are relying heavily on digital sources for healthcare information along their patient journey, opening up enormous opportunities for healthcare professionals to learn about their patient audiences, build trust and confidence, showcase their skillset and motivate their behaviour based on a strategic digital marketing approach. Digital marketing is an inexpensive way to surpass the boundaries of traditional marketing and reach your ideal patient.
You should attend if you’d like to learn:
- Online marketing trends and new opportunities to reach the digital patient;
- How to ethically use digital marketing (content, social media, Google search, blogs and your website) to attract and retain patients;
- Digital marketing and staying compliant both with AHPRA and developing a social media policy;
- How to set up, use and grow your patient numbers through Facebook advertising.
Walk away with the knowledge and confidence to market your practice online.
Ellie Bakker is the Marketing Director at Splice Marketing - an agency specialising in healthcare marketing.
She has supported medical and healthcare professionals for a number of years and has seen many of the same frustrations healthcare professionals face when it comes to marketing and industry regulations. Luckily, with her blend of strategic, analytical and creative thinking, expertise in marketing and her knowledge of the online patient journey, she has discovered some of the most profitable and successful ways to put healthcare professionals in front of their patients.